Marketing Manager
Location:
Modi'in/hybrid
Our amazing client has built the leading user review platform for enterprise technology. They have been called the “Yelp for enterprise tech” by The Wall Street Journal and covered by USA Today, Wired, and many other publications.
They are on a mission to prove that customers, supported and leveraged the right way can drive the most business impact. 🚀
Job Description
As the world’s fastest-growing review platform designed exclusively for enterprise technology, with over 750,000 registered members, they enable 97 of the Fortune 100 companies to make technology buying decisions. They help vendors capture and leverage authentic product feedback in the most comprehensive way to help buyers when conducting research or making purchase decisions, as well as helping vendors use their voice of customer insights in other educational ways throughout their business.
We are seeking a results-oriented and strategic Marketing Manager. As a Marketing Manager, you'll be instrumental in enhancing the company's online presence. You'll use your analytical skills to refine strategy, monitor performance metrics, and set campaign goals. This role is a chance to engage in various responsibilities and collaborate with different departments.
This is one of the most important roles for the company. The marketing function presents and represents our brand, our ideas, our vision, and our values to our customers and partners. Marketing drives awareness of our company to potential customers and is vital to our ability to sell our products and services.
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
What You'll Do
Lead and manage customer engagement and advocacy programs that enhance customer retention, satisfaction, and loyalty – including: Customer events and networking activities, Customer stories/testimonials, Customer advisory board, Customer award program, Nurture and thought leadership campaigns.
Manage and implement content strategies, ensuring consistent online visibility.
Develop and implement social media strategies for brand visibility and community growth.
Drive cross-functional partnerships to solve business problems that accelerate growth.
Help create, manage, and maintain a customer journey map and determine ideal communications programs and activities that deepen engagement and customer loyalty/satisfaction.
Analyze customer data and insights to develop future opportunities to customer advocacy programs and marketing campaigns.
Assist in development marketing strategies for a truly customer-led marketing approach that align with company and customer objectives.
Contribute to the creation of marketing plans, including budget allocation, timelines, and Key Performance Indicators
Manage and optimize the technology stack, including marketing automation platforms, CRM systems, and analytics tools (primarily HubSpot, SFDC)
Design a framework for evaluating and comparing program effectiveness.
Implement and maintain marketing workflows, ensuring sufficient lead management and data integration.
Monitor and maintain metrics to ensure data accuracy AND measure the effectiveness of marketing campaigns, advocacy efforts, and overall marketing strategy.
Generate regular reports and dashboards to provide insights and information.
Create, manage, and maintain standardized processes to ensure alignment between marketing initiatives and overall business goals.
Requirements
Strong B2B tech marketing background.
Define and execute the marketing and communication activities according to our marketing plan. Coordinate all marketing activities to generate leads.
3+ years of experience in customer marketing, advocacy, or other customer-facing roles
2+ years of experience in marketing operations and analytics
Strategic thinker that can tie the strategic vision to tactical execution of work.
A critical thinker with analytical skills to determine, measure, and report on the effectiveness of program efforts.
Experience working with sales to understand, track, monitor, and optimize lead flow routing.
Strong proficiency in marketing automation platforms and CRM systems
Familiarity with data analytics and reporting tools to extra valuable insights from marketing data
Strong passion for understanding, serving, and accommodating customers.
Interpersonal skills to help nurture customer relationships and work with cross-functional teams.
Creative communication and marketing skills; excellent written and verbal communication skills
Expert-level knowledge of B2B marketing, customer lifecycle, and advocacy/engagement programs
Self-starter that thrives on taking initiative, problem solving, and owning projects and processes from start to finish.
Available to work in US hours on a regular basis.
Native English speaker
More info
This is a Hybrid role, working 3-4 days out of our offices in Modiin and the rest from home. As our customers are primarily based in the US, the position requires work during US hours.
The office is a 7-minute walk to the Modiin Center train station.