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Director of Marketing

Location: 

Tel Aviv/hybrid

Our super cool client is a leading Consumer Intelligence startup that provides brands with data and insights on their customers. They work with some really awesome brands like Lego, CocaCola, Mercedes, and many more. Come join their amazing journey!


We are looking for a hands-on Marketing Director to join their team and scale their growth who will be responsible for creating and executing a marketing infrastructure to support the ambitious commercial goals of the company.


The ideal candidate:

  • You are a hands-on Marketing Director who thrives on bringing quantifiable results. This means that you know how to get things done by getting your hands dirty - and that pitching in to build the larger picture is extremely important and exciting for you. 

  • We are not concerned with your degree - but we can’t wait to learn about that campaign idea you had that gave improbably high results - or that time you took a risk and failed - but the next time you learned from your mistakes and made it better than ever.


Responsibilities:

  • Build and implement a multi-channel marketing strategy that supports the Commercial KPIs of the sales team from ideation to execution.

  • Develop strategies and tactics to boost the company’s reputation and drive qualified traffic

  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation,  PPC campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups

  • Prepare, monitor, and maximize the marketing budget on a quarterly and annual basis

  • Analyze the performance of all marketing campaigns, gain insight and assess the effectiveness

  • Develop and ensure that all marketing materials are in line with our company identity

  • Work in partnership with multiple functions within the organization including Sales and Product

  • Partner with creative teams, internal stakeholders, and external agencies and vendors


Requirements:

  • 3+ years of experience in the B2B SaaS field, preferred experience in B2B SaaS sector (even better if from the marketing sector)

  • Demonstrable demand generation experience in a startup environment

  • Experience with the full marketing mix of online advertising(Google Adwords)/content generation/social media management and demand generation tools

  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

  • Familiar with content management/CRM software/tools such as Hubspot, Salesforce, Marketo

  • Metrics-driven thinking with the ability to pivot strategy based on analyzing results

  • Up-to-date with the latest trends and best practices in online marketing and measurement

  • Excellent communication skills and the ability to think creatively and innovatively

  • Strong project management skills

You will be set up for success if you also have:

  • Previous experience in Marketing Tech

  • Experience marketing to the Automotive, FMCG, Financial Services, and Insurance industries

  • Ability to thrive in a competitive environment and to adapt to change easily

  • Curiosity and a growth mindset

APPLY
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