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(Product) Marketing Director


Tel Aviv

Our client is a VC-backed, SaaS fintech startup in the financial planning and analysis domain. Their founders have strong leadership, product, and software development experience from Facebook, Stanford, and Unit 8200. Their group of world-class investors includes unicorn startup founders and senior executives from Google, Amazon, and Microsoft.

Their people are their greatest asset. They spend an incredible amount of time thinking about company values and culture. This is a rare opportunity to join the core team and take on major marketing responsibilities. You will join an ambitious and dynamic team that takes pride in creating a hugely impactful enterprise product that delights customers and consists of the highest level of craft and execution.

Main responsibilities:

  • Own the GTM roadmap and focus on growing the business by leading our marketing activities

  • Develop a deep understanding of the different customer segments and create messaging that resonates with them

  • Refine and communicate the product's value proposition via marketing campaigns, events, newsletters, sales materials, marketing collateral, etc.

  • Help develop our brand and increase brand awareness

  • Closely monitor user engagement and drop-offs, and develop tailored messaging to improve both

  • Stay informed on the latest marketing and communication solutions and strategies

  • Work in a fast-paced environment, while solving fundamental industry problems

About you:

  • 4+ years of relevant marketing experience at a fast-growing startup or tech company

  • Bachelor's degree in Business, Marketing, or a related field

  • Expert in creating marketing materials that customers engage with

  • Expert at adjusting messaging and positioning to fit different comms channels

  • Excellent writer, editor, and communicator. A natural storyteller

  • Ability to explain complicated product features and new releases in an easy-to-understand, streamlined way

  • Excellent understanding of different methods and best practices to increase user engagement and retention

  • Have attention to detail and bias for action

  • Native English speaker and writer

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