PPC Campaign Manager

Our really cool client is a full-scale digital marketing agency that specializes in custom-made online advertising and data-driven user acquisition solutions. They are looking for a passionate PPC Campaign Manager to join their awesome team in Tel Aviv. 

*The position is full-time from the office

What the job entails and the day-to-day:

• Manage paid campaigns for local and international clients

• Lead successful paid campaigns to achieve the KPI goals of our clients

• Proactive communication (email, phone, and in-person) is key with our clients

• Be in charge of ad creation and ad copywriting

• Understand, manage, and support initiatives that will contribute to the goals and success of client campaigns

• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals

• Monitor web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals

Requirements:

• One year of experience managing funded campaigns on the leading platforms - a must!

• Experience working with budgets over 100k monthly on a consistent basis.

• AdWords, Facebook Ads, and Taboola/ Outbrain - a must!

• Familiarity with tracking and conversion tag management.

• Controlling Google Analytics.

• High analytical ability.

• Introduction to Excel.

• Familiarity with Data Studio - an advantage.

• Experience with international clients is an advantage.

• Basic knowledge of HTML is an advantage.