Senior PPC Manager

Location: 

Tel Aviv

Join a leading international mobile marketing agency and lead its media buying across Facebook and Google! You will be responsible for managing PPC campaigns on Social (Facebook/Instagram) and Ad words for great International Brands.

Responsibilities:
- Manage, optimize, and maximize ROI for mobile gaming campaigns on social media platforms (Facebook, Twitter, Instagram, YouTube, Snap, TikTok, Apple Search Ads).
- Improve conversion performance by A/B testing ad copy creative types and more.
- Make recommendations on campaign enhancements including retargeting, A/B testing, bidding, and more.
- Provide regular reporting and analysis of campaign performance.
- Identify new opportunities, plan, test, and implement new customer acquisition channels.
- Work closely with the designing team by providing brilliant creative ideas.
- Ability to manage client communication by sharing insights, thoughts, and future actions.

Requirements:
- +2 years of experience managing significant user acquisition budgets ($200K and up) on social channels.
- Previous experience in managing mobile app campaigns.
- Strong analytical and Excel skills (Pivot Tables, Vlookup, - - Calculated fields, Advanced Formulas).
- Experience in working with data analytics platforms like AppsFlyer, Adjust, or Tableau.
- Able to multitask and prioritize among many competing needs in a fast-paced, fluid environment, and ensure delivery dates are met.
- Good working knowledge of current best practices in paid traffic.
- Fluent Verbal and Written English Skills required.
- Ability to manage client communication by sharing insights, thoughts, and future actions.
- Creative thinker.
- BA degree - advantage.
- Experience in ASO - advantage.
- Experience in content writing - advantage.

  • Facebook
  • LinkedIn
  • Instagram

Aba Hillel 7, Ramat Gan, Israel

  |    

  |