Senior Marketing Director
Our client, a well-funded, rapidly growing B2B SaaS Fintech startup, is looking for an experienced Senior Director of Marketing to develop, oversee and successfully execute on the company’s marketing strategy.
You will own brand awareness and lead generation strategies and budget and will be measured on your ability to effectively contribute towards expanding the company's market share.
The individual we have in mind is a data-driven storyteller, capable of developing content targeted to our customers and future customers, while designing and executing lead generation activities.
What You Will Do
You will plan, scope, execute, and have full ownership and responsibility for the company's brand recognition, positioning, and marketing strategy and activities for potential and existing customers.
Work cross functionally with Sales and Customer Success teams to build client communication strategies, content, and techniques
Develop demand generation and pipeline optimization strategies using a robust B2B Martech stack.
Understand the customer lifecycle and drive growth through customer marketing and enablement
Work closely with the Product team on product marketing activities and to implement GTM strategy for new releases.
Create and measure internal marketing campaigns centered on our value proposition and product launches
Measure, analyze, and report on the effectiveness of channels, campaigns, and performance KPIs, adjust focus based on data, and share learnings with stakeholders.
What We’re Looking For
5+ years experience owning and implementing B2B SaaS marketing strategy, preferably within Fintech
Proven track record in marketing performance and growth, creating brand recognition in a growing company