Product Marketing Manager

Location: 

Tel Aviv

One of the fastest-growing platforms for live video content creators is looking for a full-time Product Marketing Manager to join their team.


Looking for a strong hands-on independent operator who thrives in a start-up environment to develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.


If you have a strong gaming background, have a creative mind and you live and breathe digital marketing - This is for you!


Job responsibilities

  • Develop and lead end to end strategies and tactics in order to get the word out about our company and drive qualified traffic to our front door

  • Deploy successful marketing campaigns and own their implementation from ideation to execution

  • Activate features in our user base through blog posts, video tutorials, Email newsletters, social media, influencers and other tools.

  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups

  • Build strategic relationships and partner with key industry players, agencies and vendors

  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

REQUIREMENTS

  • 3-5 years of experience in a similar role.

  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

  • NetInsight, Omniture, WebTrendSolid knowledge of website analytics tools (e.g., Google Analytics, Heap)

  • Experience in setting up and optimizing Google Adwords campaigns

  • Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets

  • A sense of aesthetics and a love for great copy and witty communication

  • A Creative thinker with an eye for design

  • Up-to-date with the latest trends and best practices in online marketing and measurement

  • BSc/MSc degree in Marketing or related field

  • Excellent verbal and written communication skills.

  • Gaming background - A must, love for Twitch - A huge plus!

  • Be Awesome!

  • Facebook
  • LinkedIn
  • Instagram

Aba Hillel 7, Ramat Gan, Israel

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