Product Marketing Manager
Our cool client, one of the fastest-growing platforms for live video content creators, is looking for a full-time Product Marketing Manager to join our team.
We are looking for a strong hands-on independent operator who thrives in a start-up environment to develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.
If you have a strong gaming background, have a creative mind and you live and breath digital marketing - This is for you!
Develop and lead end to end strategies and tactics in order to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Activate features in our user base through blog posts, video tutorials, Email newsletters, social media, influencers, and other tools.
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies, and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Analyze consumer behavior and adjust email and advertising campaigns accordingly
3-5 years of experience in a similar role.
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
NetInsight, Omniture, WebTrendSolid knowledge of website analytics tools (e.g., Google Analytics, Heap)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
A Creative thinker with an eye for design
Up-to-date with the latest trends and best practices in online marketing and measurement
BSc/MSc degree in Marketing or related field
Excellent verbal and written communication skills.
Gaming background - A must, love for Twitch - A huge plus!