Our client, a small yet extremely impactful eCommerce startup that is leading the pack when it comes to easy and sleek product reviews.
They are the #1 paid app in the Shopify app store, and they are looking to add some new, key team members to our driven team.
In this role, you will get the opportunity to oversee a collection of organic marketing initiatives, as well as bring forth new ideas for promoting and strengthening the brand. Get ready to be challenged, hone your marketing skills for a range of promotional channels, and have fun!
Outline and execute at least one SEO blog post every 1-2 weeks for our growing publication; build out a strategic owned and distribution strategy per piece
Immerse oneself in the world of guerrilla marketing; engage in industry conversation daily in online communities, publications, and groups
Strengthen the company’s SEO via backlink portfolio management, keyword research, and technical SEO work
Conduct extensive market research to gauge and initiate new opportunities for demand generation (YouTube influencers, industry newsletters, podcasts, social media groups etc.)
Conceive guest content (blog posts, webinars, infographics) to support co-marketing partnerships with other leading Shopify ecosystem solution providers; strengthen and maintain relationships with marketing partners while also proactively seeking out new opportunities
Oversee the inception, construction, design, and promotion of downloadable, premium content
Collaborate with the Senior Marketing Manager on the focus and strategy of monthly product newsletters; monitor performance, coordinate design and devise additional nurture cadences for marketing leads
Native English - A MUST
At least 3 years experience in a marketing role
Strong verbal and written communication skills
Familiarity with social media platforms and best practices/strategies for engagement
Experience with content creation, SEO, and content management systems
Knowledge of or ability to quickly learn analytics and automation platforms to support various forms of digital marketing
Significant interest for learning and growing in the marketing field
Experience in the eCommerce industry (an advantage)