Marketing Campaign Manager
An international leader in IT management solutions is looking to recruit a highly talented passionate Marketing Campaign Manager to manage and scale our paid marketing efforts.
Reporting to the Director of Demand Generation, the Marketing Campaign Manager will be responsible to design, develop and execute multichannel inbound and outbound campaigns with the goal of generating leads, opportunities, pipeline and revenue.
This role requires a high level of creativity, attention to detail, project management skills, and a passion for data and analysis.
The ideal candidate has experience as a Campaign/SEM/Paid/ Marketing Manager in a global tech company.
Create, analyze, execute and optimize paid campaigns across multiple platforms
Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), lead-generating forms and emails.
Run ongoing A/B tests on different performance parameters
Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies.
Manage vendors and agencies
Manage large scale budgets
Regular tracking and reporting on campaign performance
BA/BS or equivalent working experience.
At least 3 years of hands-on in paid marketing
In-depth knowledge of the various paid marketing channels and technologies, including paid search, remarketing, social network advertising (mostly LinkedIn and YouTube), and content distribution and placement networks like Outbrain and Taboola.
Experience in running international B2B campaigns
Past experience with web analytics, A/B testing, and inbound marketing tactics.
Excellent Excel capabilities
Highly analytical and able to derive meaning from data through testing and optimization.
A self-motivated, result-driven, enthusiastic, team player with great interpersonal skills