Email Marketing Specialist

Location: 

Herzliya

Our client, a fast-growing diamond bridal jewelry e-commerce retailer - is looking for an Email Marketing Specialist to join its Herzliya-based marketing team. 


You will be in charge of planning, creating, and analyzing the brand email campaigns.

 

 Responsibilities:

  • Build emails in HTML in accordance with industry standards and best practices

  • Ensure responsive (mobile-friendly) email templates that include specific graphics, incentives, and detailed descriptions

  • Create campaigns in email delivery system, including audience segment rules, timing, and analysis of campaign performance

  • Manage trigger email campaigns throughout the customer life-cycle to maximize sales.

  • Carry out segmentation of the database and implement according to marketing strategies.

  • A/B testing various email campaigns to establish the most effective.

  • Track and report email campaigns in order to guide improvements.

  • Ensure all email campaigns comply with current email best practices in the industry.

  • Work closely with the Head of CRM to develop a clear CRM strategy.

 

Job Requirements:

  • Proficient in HTML, CSS3 (strong technical orientation, feels comfortable with code)

  • Strong analytical skills and data-driven marketer with the ability to optimize performance based on data

  • Previous email marketing experience - a PLUS

  • Excellent written communication and content skills.

  • Native-level English (spoken and written) and familiarity with the US consumer market

  • Must have the ability to multi-task, stay well-organized, and have attention to detail

  • Collaborative and able to interact with cross-functional teams, including creative, media, and developers