Email Marketing Specialist
Our client, a fast-growing diamond bridal jewelry e-commerce retailer - is looking for an Email Marketing Specialist to join its Herzliya-based marketing team.
You will be in charge of planning, creating, and analyzing the brand email campaigns.
Build emails in HTML in accordance with industry standards and best practices
Ensure responsive (mobile-friendly) email templates that include specific graphics, incentives, and detailed descriptions
Create campaigns in email delivery system, including audience segment rules, timing, and analysis of campaign performance
Manage trigger email campaigns throughout the customer life-cycle to maximize sales.
Carry out segmentation of the database and implement according to marketing strategies.
A/B testing various email campaigns to establish the most effective.
Track and report email campaigns in order to guide improvements.
Ensure all email campaigns comply with current email best practices in the industry.
Work closely with the Head of CRM to develop a clear CRM strategy.
Proficient in HTML, CSS3 (strong technical orientation, feels comfortable with code)
Strong analytical skills and data-driven marketer with the ability to optimize performance based on data
Previous email marketing experience - a PLUS
Excellent written communication and content skills.
Native-level English (spoken and written) and familiarity with the US consumer market
Must have the ability to multi-task, stay well-organized, and have attention to detail
Collaborative and able to interact with cross-functional teams, including creative, media, and developers