Digital Strategic Planner

Location: 

Ramat Gan

A successful and fast-growing Digital Marketing agency is looking for an experienced Strategic Planner to join their team in Ramat Gan/ Bursa area.


Position & Responsibilities:
- The Strategic Planner will conduct market analysis, from our consumer’s end.
- Detect current trends and global directions to incorporate into advertisement strategies.
- Seek, test, inquire and research target audiences, detect and define potential customers (by needs, motivation, behavior, aspirations, economic information, psycho-graphics, and thinking) utilizing investigative tools and statistics software.
- Determine the genuine, precise overviews of users in order to create accurate marketing strategies, messages, and tones.


Responsibilities Include:
The Strategic Planner’s role is to connect the Account Managers and the creative Studio teams.

- Write project briefs
- Comprehension of users, targeting various audiences with the right message for each
- Research and analyze competition: Competing companies\ campaigns\ messages
- Shape new and different ad concepts for each product \ audience
- Process campaign performance data and detect conclusions, create presentations and campaign summaries
- Strategic comprehension of A\B Testing
- Ongoing communications between Facebook \ Google teams and the Creative Studio
- Comprehension and research of trends in our client’s worlds
- Research new marketing tools trendsImplement business operations and procedures to keep departments organized and synced up


Requirements:
- must have two years of experience as a Planner
- Experienced in digital marketing
- Marketing proficiency, keen comprehension of social and consumer psychology, trends, and demographics.
- Experience working with research and analytics tools
- Strong intuition for consumer trendsUnderstanding of market research and data analysis
- Strategic thinking and vision
- Creative problem-solving aptitude
- Organizational, leadership and presenter skills
- Excellent communication skills

Advantage
- Familiarity with performance marketing and online ad campaigns: Social media platforms, Google Adwords, Display, SEO, Video, Remarketing
- BSc/BA in Business Administration, Marketing, Finance or a related field

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Aba Hillel 7, Ramat Gan, Israel

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